"Blush" is described as a rosey plum. I had just applied a thin layer of foundation and let it set, and followed by applying this blush. I love how smooth and natural this blush is. It has light pigmentation, but can be easily built up without it looking cakey. It also worked well over foundation, as it didn't blend into it and lose color all together.
As you can see by the size, this blush is as small as a gel eyeliner. I would recommend to use your clean ring finger to gather product and apply on the apples of your cheeks. If needed, use a duo fibre brush to blend.
Available at 100% Pure $18
Disclaimer : This review contains a sample product sent for consideration by the brand or its PR firm. I don't do paid reviews. All pictures and reviews are my own.