This isn't the typical color I would consider on the spot at the store. However, after swatching it on my hand, I loved the color pay off and the color is very different from all the other pink lipglosses I have. Rebel may look scary in the tube, but when applied, it can be sheered out. I would describe this as a deep grape gloss. MAC describes this as a "midtonal cream plum"
The great thing about this product is that it can be added in your makeup routine as an everyday color, or for a more intense look, the color is certainly buildable.